Incorporating a Coaching Culture into Your Clinical Endodontic Practice


Executive coaching, according to Forbes magazine, has become the second largest industry in the country.  Corporate America has embraced coaching as their preferred method for leadership training and culture development, understanding that today’s leaders are the primary instigators and guardians of an organization’s culture. 

In the service industry, unlike many other industries, our clients/patients encounter us in a face to face, hands on environment.  Because of this intimate encounter, our culture becomes our brand in the minds of our clients and serves as our only real sustainable competitive advantage in the dental marketplace.  It is therefore imperative that we maximize our leadership skills.   Simply put, strong leaders create strong vibrant cultures that drive an organizations success.

In recent years, there has been a movement within the coaching industry to teach leaders how to incorporate a coaching culture within their organizations.  Once adopted and implemented, a coaching culture creates a very different dialogue among an organization’s members and generates an environment that is conducive to high level performance, staff satisfaction and retention, and an enhanced bottom line.

The workshop I am proposing is designed to teach attendees the fundamentals necessary to create a coaching culture through simplified coaching techniques. 

A recent survey of one hundred and fifty-six program participants conducted by Coaching Out of the Box found the following observations regarding the benefits of implementing a coaching culture in healthcare organizations:

  1. Improved listening
  2. Improved communication
  3. Improved ability to give feedback
  4. Improved conflict resolution
  5. Positively impacted relationships
  6. Improvement in team dynamics and team communication
  7. Increased ability to engage staff in conversations that are solution-focused and promote accountability.

*I am a certified executive coach and a certified trainer in these techniques.

Learning Objectives:

Attendees will benefit by;

  1. Understanding the importance of developing leadership skills for the benefit of their practice and staff.
  2. Acquiring simple and sustainable coaching skills that will change the teams dialogue and dynamics
  3. Experiencing a more productive staff, higher staff satisfaction, and patient satisfaction.
  4. Creating increased accountability and decreased stress in their practice.

Course length:  One day

Audiovisual Needs: Minimal

Number of Participants:  20 maximum


Joel C Small, DDS, MBA, ACC, FICD

Edwin Mc Donald, DDS*

                *Certified Executive Coach

The Culture is the Brand

Leadership development is a twelve billion dollar a year industry. It has become the single largest training expenditure of corporate America.  What is it that business leaders understand about leadership that dentistry is just now beginning to recognize? Why is leadership our practice’s only real source of sustainable competitive advantage?  More importantly, why is value-based leadership the driving force that creates the financial and personal rewards that distinguish a “great” clinical practice from a “good” practice?  These questions and more will be answered as we delve into the contemporary world of value-based leadership as it applies to our practices.  This presentation will challenge new de as dentists as well as seasoned practitioners. 

  • distinguish between management and leadership, and understand how each impacts our personal and professional lives.
  • Identify the ways in which we as specialty clinicians unknowingly restrict our practices growth and development.
  • Understand why our culture is our only means of creating a sustainable competitive advantage in our marketplace.
  • create a game plan to increase staff retention, improve doctor and staff fulfillment, and experience true personal growth while increasing our practices bottom line.


Overcoming Self-Limiting Beliefs and Blind Spots

Throughout human history, blind spots and self-limiting beliefs have hindered the growth and progress of people with immense talent and potential.  The clinical healthcare professional is particularly susceptible to these barriers that prevent us from reaching our full potential and experiencing the fulfillment we so desperately seek.  There are many factors, including our educational system, that predispose the healthcare professional to perceiving ourselves as being less than we could or should be.  “Burnout”, defined as a loss of focus and passion for a chosen endeavor, is often the result of our inability to overcome blind spots and self-limiting beliefs. 

This presentation is designed to help dentists identify the most prevalent blind spots and self-limiting beliefs found in our profession.  We will discuss the etiology of this destructive thought patterns and how to overcome them.  

Learning Objectives:

Attendees will;

  1. Understand why repeated failure or lack of achievement is a sign of unresolved blind spots and/or self-limiting beliefs
  2. Recognize the most prevalent and highly destructive thought processes found in dentistry.
  3. Understand why these destructive thoughts and blindness to reality are inherent in our profession
  4. Discover a means of recognizing and overcoming this destructive mindset
  5. Understand why the most significant difference between a mediocre and wildly successful dental practice is found in the mind of the dentist owner.

 Workshop Proposals by Joel C. Small, DDS, MBA, ACC, FICD